| 020 ## - ISBN |
|---|
| International Standard Book Number |
973-46-0042-7 |
| 041 ## - Limba textului |
|---|
| Language code of text/sound track or separate title |
rom |
| 080 ## - UDC |
|---|
| Universal Decimal Classification number |
659 : |
| 080 ## - UDC |
|---|
| Universal Decimal Classification number |
316.47 |
| 100 ## - Autor principal |
|---|
| 9 (RLIN) |
952 |
| Personal name |
Marcenac Luc |
| 245 ## - Titlul |
|---|
| Title |
Strategii publicitare : |
| Remainder of title |
De la studiul de marketing la alegerea diferitelor media |
| Statement of responsibility, etc |
Trad.: Elisabeta Gheorghe |
| Form |
manual |
| 246 ## - Titlu paralel |
|---|
| Title proper/short title |
Strategies publicitaires. De l'etude marketing au choix des medias |
| 260 ## - Loc, editură, an |
|---|
| Place of publication, distribution, etc |
Iasi |
| Name of publisher, distributor, etc |
Editura Polirom |
| Date of publication, distribution, etc |
2006 |
| 300 ## - Descriere fizică |
|---|
| Extent |
455 pag.: |
| Other physical details |
fig., tab. |
| 490 ## - Seria/Colecţia |
|---|
| Series statement |
Colectia Collegium. Relatii publice si publicitate |
| 504 ## - Bibliografie |
|---|
| Bibliography, etc |
Bibliografie p. 455 |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Publicitate |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Reclama |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Relatii publice |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Comunicare |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 700 ## - Autori secundari |
|---|
| Personal name |
Milon Alain |
| 700 ## - Autori secundari |
|---|
| Personal name |
Saint - Michel Serge Henri |