| 020 ## - ISBN |
|---|
| International Standard Book Number |
978-973-46-1489-9 |
| 041 ## - Limba textului |
|---|
| Language code of text/sound track or separate title |
rom |
| 080 ## - UDC |
|---|
| Universal Decimal Classification number |
339.138 |
| 100 ## - Autor principal |
|---|
| 9 (RLIN) |
5178 |
| Personal name |
Claeyssen Yan |
| 245 ## - Titlul |
|---|
| Title |
Marketingul direct multicanal : |
| Remainder of title |
prospectarea, fidelizarea si recastigarea clientului |
| Statement of responsibility, etc |
Trad.: Elena Girlea |
| Form |
manual |
| 246 ## - Titlu paralel |
|---|
| Title proper/short title |
Le Marketing direct multicanal. Prospection, fidelisation et reconquete du client |
| 260 ## - Loc, editură, an |
|---|
| Place of publication, distribution, etc |
Iasi |
| Name of publisher, distributor, etc |
Editura Polirom |
| Date of publication, distribution, etc |
2009 |
| 300 ## - Descriere fizică |
|---|
| Extent |
350 pag. : |
| Other physical details |
fig., tab. |
| 490 ## - Seria/Colecţia |
|---|
| Series statement |
Colectia Training. Vanzari & Negocieri |
| 504 ## - Bibliografie |
|---|
| Bibliography, etc |
Bibliografie p. 347 - 350 |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 700 ## - Autori secundari |
|---|
| Personal name |
Deydier Anthony |
| 700 ## - Autori secundari |
|---|
| Personal name |
Riquet Yves |