020 ## - ISBN |
International Standard Book Number |
0-07-061015-0 |
041 ## - Limba textului |
Language code of text/sound track or separate title |
eng |
080 ## - UDC |
Universal Decimal Classification number |
339.138=111 |
100 ## - Autor principal |
9 (RLIN) |
5522 |
Personal name |
Stanton William J. |
245 ## - Titlul |
Title |
Fundamentals of Marketing |
Form |
manual |
250 ## - Ediţia |
Edition statement |
10th edition |
260 ## - Loc, editură, an |
Place of publication, distribution, etc |
New York |
Name of publisher, distributor, etc |
McGraw-Hill, Inc. |
Date of publication, distribution, etc |
1994 |
300 ## - Descriere fizică |
Extent |
697 pag. : |
Other physical details |
fig., tab., il. |
490 ## - Seria/Colecţia |
Series statement |
McGraw-Hill series in marketing |
650 ## - Cuvânt cheie |
Topical term or geographic name as entry element |
Marketing |
700 ## - Autori secundari |
Personal name |
Etzel Michael J. |
700 ## - Autori secundari |
Personal name |
Walker Bruce J. |