| 020 ## - ISBN |
|---|
| International Standard Book Number |
973-8060-69-9 |
| 041 ## - Limba textului |
|---|
| Language code of text/sound track or separate title |
rom |
| 080 ## - UDC |
|---|
| Universal Decimal Classification number |
339.138 |
| 100 ## - Autor principal |
|---|
| 9 (RLIN) |
6 |
| Personal name |
Kotler Philip |
| 245 ## - Titlul |
|---|
| Title |
Marketing lateral : |
| Remainder of title |
Noi tehnici pentru descoperirea ideilor de succes |
| Statement of responsibility, etc |
Trad. : Tatiana Chera |
| Form |
manual |
| 246 ## - Titlu paralel |
|---|
| Title proper/short title |
Lateral Marketing : New Techniques for Finding Breakthrough Ideas |
| 260 ## - Loc, editură, an |
|---|
| Place of publication, distribution, etc |
Bucuresti |
| Name of publisher, distributor, etc |
Editura Codecs |
| Date of publication, distribution, etc |
2004 |
| 300 ## - Descriere fizică |
|---|
| Extent |
223 pag. : |
| Other physical details |
fig., anexa |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Marketing lateral |
| 700 ## - Autori secundari |
|---|
| Personal name |
Trias de Bes Fernando |