| 020 ## - ISBN |
|---|
| International Standard Book Number |
978-973-115-789-4 |
| 041 ## - Limba textului |
|---|
| Language code of text/sound track or separate title |
rom |
| 080 ## - UDC |
|---|
| Universal Decimal Classification number |
339.138 |
| 100 ## - Autor principal |
|---|
| 9 (RLIN) |
2011 |
| Personal name |
McDonald Malcolm |
| 245 ## - Titlul |
|---|
| Title |
Planificarea de marketing prin exemple |
| Statement of responsibility, etc |
Trad. : Oana Monica Clapa |
| Form |
manual |
| 260 ## - Loc, editură, an |
|---|
| Place of publication, distribution, etc |
Bucuresti |
| Name of publisher, distributor, etc |
Editura C.H. Beck |
| Date of publication, distribution, etc |
2010 |
| 300 ## - Descriere fizică |
|---|
| Extent |
157 pag. : |
| Other physical details |
fig. |
| 490 ## - Seria/Colecţia |
|---|
| Series statement |
Colectia Afaceri |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Marketing |