| 020 ## - ISBN |
|---|
| International Standard Book Number |
978-973-749-469-6 |
| 041 ## - Limba textului |
|---|
| Language code of text/sound track or separate title |
rom |
| 080 ## - UDC |
|---|
| Universal Decimal Classification number |
659.1 : |
| 080 ## - UDC |
|---|
| Universal Decimal Classification number |
339.138 |
| 100 ## - Autor principal |
|---|
| 9 (RLIN) |
6365 |
| Personal name |
Leovaridis Cristina |
| 245 ## - Titlul |
|---|
| Title |
Industria publicitatii : |
| Remainder of title |
O abordare practica |
| Form |
manual |
| 250 ## - Ediţia |
|---|
| Edition statement |
Editia a 2-a |
| 260 ## - Loc, editură, an |
|---|
| Place of publication, distribution, etc |
Bucuresti |
| Name of publisher, distributor, etc |
Editura Universitara |
| Date of publication, distribution, etc |
2008 |
| 300 ## - Descriere fizică |
|---|
| Extent |
400 pag. : |
| Other physical details |
anexa |
| 490 ## - Seria/Colecţia |
|---|
| Series statement |
Colectia Management |
| 504 ## - Bibliografie |
|---|
| Bibliography, etc |
Bibliografie p. 391 - 398 |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Publicitate |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Marketing |