020 ## - ISBN |
International Standard Book Number |
0-13-165903-0 |
041 ## - Limba textului |
Language code of text/sound track or separate title |
eng |
080 ## - UDC |
Universal Decimal Classification number |
339.138=111 |
100 ## - Autor principal |
9 (RLIN) |
6 |
Personal name |
Kotler Philip |
245 ## - Titlul |
Title |
Principles of Marketing |
Form |
manual |
250 ## - Ediţia |
Edition statement |
The European Edition |
260 ## - Loc, editură, an |
Place of publication, distribution, etc |
London |
Name of publisher, distributor, etc |
Prentice Hall |
Date of publication, distribution, etc |
1996 |
300 ## - Descriere fizică |
Extent |
956 pag.: |
Other physical details |
fig., tab. |
650 ## - Cuvânt cheie |
Topical term or geographic name as entry element |
Marketing |
700 ## - Autori secundari |
Personal name |
Armstrong Gary |
700 ## - Autori secundari |
Personal name |
Saunders John |
700 ## - Autori secundari |
Personal name |
Wong Veronica |