| 020 ## - ISBN |
|---|
| International Standard Book Number |
0-07-231523-7 |
| 041 ## - Limba textului |
|---|
| Language code of text/sound track or separate title |
eng |
| 080 ## - UDC |
|---|
| Universal Decimal Classification number |
339.138=111 : |
| 080 ## - UDC |
|---|
| Universal Decimal Classification number |
658.5=111 |
| 100 ## - Autor principal |
|---|
| 9 (RLIN) |
6416 |
| Personal name |
Boyd Harper W. Jr. |
| 245 ## - Titlul |
|---|
| Title |
Marketing management : |
| Remainder of title |
a strategic decision-making approach |
| Form |
manual |
| 250 ## - Ediţia |
|---|
| Edition statement |
Fourth Edition |
| 260 ## - Loc, editură, an |
|---|
| Place of publication, distribution, etc |
Boston |
| Name of publisher, distributor, etc |
McGraw-Hill |
| Date of publication, distribution, etc |
2002 |
| 300 ## - Descriere fizică |
|---|
| Extent |
594 pag.: |
| Other physical details |
fig., tab. |
| 490 ## - Seria/Colecţia |
|---|
| Series statement |
The McGraw-Hill/Irwin series in marketing |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Management |
| 700 ## - Autori secundari |
|---|
| Personal name |
Walker Orville C. Jr. |
| 700 ## - Autori secundari |
|---|
| Personal name |
Mullins John |
| 700 ## - Autori secundari |
|---|
| Personal name |
Larreche Jean-Claude |