| 020 ## - ISBN |
|---|
| International Standard Book Number |
1-59496-084-4 |
| 020 ## - ISBN |
|---|
| International Standard Book Number |
978-1-59496-084-0 |
| 041 ## - Limba textului |
|---|
| Language code of text/sound track or separate title |
rom |
| 080 ## - UDC |
|---|
| Universal Decimal Classification number |
339.138 : |
| 080 ## - UDC |
|---|
| Universal Decimal Classification number |
658.5 |
| 100 ## - Autor principal |
|---|
| 9 (RLIN) |
6 |
| Personal name |
Kotler Philip |
| 245 ## - Titlul |
|---|
| Title |
Managementul marketingului |
| Statement of responsibility, etc |
Trad.: Cosmin Crisan si Smaranda Nistor |
| Form |
manual |
| 246 ## - Titlu paralel |
|---|
| Title proper/short title |
Marketing Management |
| 250 ## - Ediţia |
|---|
| Edition statement |
Editia a 5-a |
| 260 ## - Loc, editură, an |
|---|
| Place of publication, distribution, etc |
Bucuresti |
| Name of publisher, distributor, etc |
Editura Teora |
| Date of publication, distribution, etc |
2008 |
| 300 ## - Descriere fizică |
|---|
| Extent |
1148 pag.: |
| Other physical details |
fig., tab., anexa |
| 504 ## - Bibliografie |
|---|
| Bibliography, etc |
Bibliografia la sfarsitul capitolelor |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Management |
| 700 ## - Autori secundari |
|---|
| Personal name |
Keller Kevin Lane |