020 ## - ISBN |
International Standard Book Number |
978-973-728-366-5 |
041 ## - Limba textului |
Language code of text/sound track or separate title |
rom |
080 ## - UDC |
Universal Decimal Classification number |
339.138 |
100 ## - Autor principal |
9 (RLIN) |
6 |
Personal name |
Kotler Philip |
245 ## - Titlul |
Title |
Marketingul in era digitala : |
Remainder of title |
o noua viziune despre profit, crestere si innoire |
Statement of responsibility, etc |
Trad. : Dan Criste |
Form |
manual |
246 ## - Titlu paralel |
Title proper/short title |
Marketing Moves. A New Approach to Profits, Growth and Renewal |
260 ## - Loc, editură, an |
Place of publication, distribution, etc |
Bucuresti |
Name of publisher, distributor, etc |
Editura Meteor Press |
Date of publication, distribution, etc |
2009 |
300 ## - Descriere fizică |
Extent |
197 pag. |
490 ## - Seria/Colecţia |
Series statement |
Colectia Meteor Business |
650 ## - Cuvânt cheie |
Topical term or geographic name as entry element |
Marketing |
700 ## - Autori secundari |
Personal name |
Jain Dipak |
700 ## - Autori secundari |
Personal name |
Maesincee Suvit |