| 020 ## - ISBN |
|---|
| International Standard Book Number |
978-973-8495-52-4 |
| 041 ## - Limba textului |
|---|
| Language code of text/sound track or separate title |
rom |
| 080 ## - UDC |
|---|
| Universal Decimal Classification number |
339.138 |
| 100 ## - Autor principal |
|---|
| 9 (RLIN) |
6645 |
| Personal name |
Beckwith Harry |
| 245 ## - Titlul |
|---|
| Title |
Marketingul serviciilor : |
| Remainder of title |
Arta de a vinde invizibilul : Cifrul descifrarii marketingului modern |
| Statement of responsibility, etc |
Trad. : Magda Xenofont |
| Form |
manual |
| 246 ## - Titlu paralel |
|---|
| Title proper/short title |
Selling the Invisible : The Four Keys to Modern Marketing |
| 260 ## - Loc, editură, an |
|---|
| Place of publication, distribution, etc |
Bucuresti |
| Name of publisher, distributor, etc |
Editura Business Tech International |
| Date of publication, distribution, etc |
2010 |
| 300 ## - Descriere fizică |
|---|
| Extent |
286 pag. |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Marketingul serviciilor |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Servicii |