020 ## - ISBN |
International Standard Book Number |
978-973-1931-46-3 |
041 ## - Limba textului |
Language code of text/sound track or separate title |
rom |
080 ## - UDC |
Universal Decimal Classification number |
339.138 |
100 ## - Autor principal |
9 (RLIN) |
6 |
Personal name |
Kotler Philip |
245 ## - Titlul |
Title |
Marketing 3.0 : |
Remainder of title |
de la produs la consumator si la spiritul uman |
Statement of responsibility, etc |
Trad. : Smaranda Nistor |
Form |
manual |
246 ## - Titlu paralel |
Title proper/short title |
Marketing 3.0 : From Products to Costumers to Human Spirit |
260 ## - Loc, editură, an |
Place of publication, distribution, etc |
Bucuresti |
Name of publisher, distributor, etc |
Editura Publica |
Date of publication, distribution, etc |
2010 |
300 ## - Descriere fizică |
Extent |
237 pag. |
650 ## - Cuvânt cheie |
Topical term or geographic name as entry element |
Marketing |
700 ## - Autori secundari |
Personal name |
Kartajaya Hermawan |
700 ## - Autori secundari |
Personal name |
Setiawan Iwan |