020 ## - ISBN |
International Standard Book Number |
0-471-37289-7 |
041 ## - Limba textului |
Language code of text/sound track or separate title |
eng |
080 ## - UDC |
Universal Decimal Classification number |
339.138=111 : |
080 ## - UDC |
Universal Decimal Classification number |
658.5=111 |
100 ## - Autor principal |
9 (RLIN) |
8349 |
Personal name |
Kotabe Masaaki |
245 ## - Titlul |
Title |
Global Marketing Management |
Form |
manual |
250 ## - Ediţia |
Edition statement |
Editia a 2-a |
260 ## - Loc, editură, an |
Place of publication, distribution, etc |
New York |
Name of publisher, distributor, etc |
John Wiley & Sons, Inc. |
Date of publication, distribution, etc |
2001 |
300 ## - Descriere fizică |
Extent |
741 pag. : |
Other physical details |
fig., tab. |
650 ## - Cuvânt cheie |
Topical term or geographic name as entry element |
Marketing |
650 ## - Cuvânt cheie |
Topical term or geographic name as entry element |
Management |
700 ## - Autori secundari |
Personal name |
Helsen Kristiaan |