| 020 ## - ISBN |
|---|
| International Standard Book Number |
0-19-877551-2 |
| 041 ## - Limba textului |
|---|
| Language code of text/sound track or separate title |
eng |
| 080 ## - UDC |
|---|
| Universal Decimal Classification number |
339.138=111 |
| 100 ## - Autor principal |
|---|
| 9 (RLIN) |
8354 |
| Personal name |
Palmer Adrian |
| 245 ## - Titlul |
|---|
| Title |
Principles of Marketing |
| Form |
manual |
| 260 ## - Loc, editură, an |
|---|
| Place of publication, distribution, etc |
Oxford |
| Name of publisher, distributor, etc |
Oxford University Press |
| Date of publication, distribution, etc |
2000 |
| 300 ## - Descriere fizică |
|---|
| Extent |
644 pag. |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Marketing |