| 020 ## - ISBN |
|---|
| International Standard Book Number |
0-07-119563-7 |
| 041 ## - Limba textului |
|---|
| Language code of text/sound track or separate title |
eng |
| 080 ## - UDC |
|---|
| Universal Decimal Classification number |
339.138=111 |
| 100 ## - Autor principal |
|---|
| 9 (RLIN) |
8375 |
| Personal name |
Johansson Johny K. |
| 245 ## - Titlul |
|---|
| Title |
Global Marketing : |
| Remainder of title |
Foreign Entry, Local Marketing & Global management |
| Form |
manual |
| 250 ## - Ediţia |
|---|
| Edition statement |
Editia a 3-a |
| 260 ## - Loc, editură, an |
|---|
| Place of publication, distribution, etc |
New York |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin |
| Date of publication, distribution, etc |
2003 |
| 300 ## - Descriere fizică |
|---|
| Extent |
654 pag. : |
| Other physical details |
fig., tab., il. |
| 504 ## - Bibliografie |
|---|
| Bibliography, etc |
Bibliografia la sfarsitul capitolelor |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Management |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Marketing global |