020 ## - ISBN |
International Standard Book Number |
0-13-556507-3 |
041 ## - Limba textului |
Language code of text/sound track or separate title |
eng |
080 ## - UDC |
Universal Decimal Classification number |
339.138=111 : |
080 ## - UDC |
Universal Decimal Classification number |
658.5=111 |
100 ## - Autor principal |
9 (RLIN) |
8381 |
Personal name |
Fletcher Keith |
245 ## - Titlul |
Title |
Marketing Management and Information Technology |
Form |
manual |
260 ## - Loc, editură, an |
Place of publication, distribution, etc |
New York |
Name of publisher, distributor, etc |
Prentice Hall |
Date of publication, distribution, etc |
1990 |
300 ## - Descriere fizică |
Extent |
364 pag. |
504 ## - Bibliografie |
Bibliography, etc |
Bibliografie la sfarsitul capitolelor |
650 ## - Cuvânt cheie |
Topical term or geographic name as entry element |
Marketing |
650 ## - Cuvânt cheie |
Topical term or geographic name as entry element |
Management |