| 020 ## - ISBN |
|---|
| International Standard Book Number |
0-324-06861-1 |
| 041 ## - Limba textului |
|---|
| Language code of text/sound track or separate title |
eng |
| 080 ## - UDC |
|---|
| Universal Decimal Classification number |
339.138=111 |
| 100 ## - Autor principal |
|---|
| 9 (RLIN) |
8391 |
| Personal name |
Lamb Charles W. |
| 245 ## - Titlul |
|---|
| Title |
Marketing |
| Form |
manual |
| 250 ## - Ediţia |
|---|
| Edition statement |
Editia a 6-a |
| 260 ## - Loc, editură, an |
|---|
| Place of publication, distribution, etc |
[f.l.] |
| Name of publisher, distributor, etc |
South Western Publishing |
| Date of publication, distribution, etc |
2002 |
| 300 ## - Descriere fizică |
|---|
| Extent |
751 pag. : |
| Other physical details |
il. |
| 504 ## - Bibliografie |
|---|
| Bibliography, etc |
Bibliografia la sfarsitul capitolelor |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 700 ## - Autori secundari |
|---|
| Personal name |
Hair Joseph F. |
| 700 ## - Autori secundari |
|---|
| Personal name |
McDaniel Carl |