| 020 ## - ISBN |
|---|
| International Standard Book Number |
973-20-0098-8 |
| 041 ## - Limba textului |
|---|
| Language code of text/sound track or separate title |
rom |
| 080 ## - UDC |
|---|
| Universal Decimal Classification number |
659 : |
| 080 ## - UDC |
|---|
| Universal Decimal Classification number |
339.138 |
| 100 ## - Autor principal |
|---|
| 9 (RLIN) |
734 |
| Personal name |
Russel Thomas J. |
| 245 ## - Titlul |
|---|
| Title |
Manual de publicitate : |
| Remainder of title |
cele mai moderne tehnici, teorii si metode din domeniul publicitatii |
| Statement of responsibility, etc |
Trad.: Dan Balanescu |
| Form |
manual |
| 246 ## - Titlu paralel |
|---|
| Title proper/short title |
Kleppner's Advertising Procedure, Fourteenth Edition |
| 260 ## - Loc, editură, an |
|---|
| Place of publication, distribution, etc |
Bucuresti |
| Name of publisher, distributor, etc |
Editura Teora |
| Date of publication, distribution, etc |
2003 |
| 300 ## - Descriere fizică |
|---|
| Extent |
920 pag.: |
| Other physical details |
fig., tab., il., pl. |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Publicitate |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Reclama |
| 650 ## - Cuvânt cheie |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 700 ## - Autori secundari |
|---|
| Personal name |
Lane Ronald W. |