020 ## - ISBN |
International Standard Book Number |
973-601-861-X |
041 ## - Limba textului |
Language code of text/sound track or separate title |
rom |
080 ## - UDC |
Universal Decimal Classification number |
339.138 |
100 ## - Autor principal |
9 (RLIN) |
8526 |
Personal name |
Men Yvon Le |
245 ## - Titlul |
Title |
Marketing direct : |
Remainder of title |
Curs practic |
Statement of responsibility, etc |
Trad. : Brandusa Scarpet |
Form |
manual |
260 ## - Loc, editură, an |
Place of publication, distribution, etc |
Bucuresti |
Name of publisher, distributor, etc |
Editura Teora |
Date of publication, distribution, etc |
2000 |
300 ## - Descriere fizică |
Extent |
191 pag. |
650 ## - Cuvânt cheie |
Topical term or geographic name as entry element |
Marketing |
650 ## - Cuvânt cheie |
Topical term or geographic name as entry element |
Marketing direct |
700 ## - Autori secundari |
Personal name |
Bruzeau Marc |