020 ## - ISBN |
International Standard Book Number |
973-601-433-9 |
041 ## - Limba textului |
Language code of text/sound track or separate title |
rom |
080 ## - UDC |
Universal Decimal Classification number |
339.138 |
100 ## - Autor principal |
9 (RLIN) |
736 |
Personal name |
Marder Eric |
245 ## - Titlul |
Title |
Comportamentul consumatorilor |
Statement of responsibility, etc |
Trad.: Raluca Aron, Ion Aron |
Form |
manual |
246 ## - Titlu paralel |
Title proper/short title |
The Laws of Choice |
260 ## - Loc, editură, an |
Place of publication, distribution, etc |
Bucuresti |
Name of publisher, distributor, etc |
Editura Teora |
Date of publication, distribution, etc |
2002 |
300 ## - Descriere fizică |
Extent |
365 pag.: |
Other physical details |
fig., tab., anexe |
650 ## - Cuvânt cheie |
Topical term or geographic name as entry element |
Comportamentul consumatorului |
650 ## - Cuvânt cheie |
Topical term or geographic name as entry element |
Marketing |