020 ## - ISBN |
International Standard Book Number |
978-973-0-21243-3 |
041 ## - Limba textului |
Language code of text/sound track or separate title |
rom |
080 ## - UDC |
Universal Decimal Classification number |
339.138 |
100 ## - Autor principal |
9 (RLIN) |
733 |
Personal name |
Armstrong Gary |
245 ## - Titlul |
Title |
Introducere in marketing |
Statement of responsibility, etc |
Trad. : Ioan Plaias, Daniel Moise |
Form |
manual |
250 ## - Ediţia |
Edition statement |
Editia a 12-a |
260 ## - Loc, editură, an |
Place of publication, distribution, etc |
New Jersey ; Bucuresti |
Name of publisher, distributor, etc |
Editura Pearson ; Editura Educational Centre |
Date of publication, distribution, etc |
2016 |
300 ## - Descriere fizică |
Extent |
623 pag. : |
Other physical details |
fig., ta., il., anexe |
504 ## - Bibliografie |
Bibliography, etc |
Bibliografia la sfarsitul capitolelor |
650 ## - Cuvânt cheie |
Topical term or geographic name as entry element |
Marketing |
700 ## - Autori secundari |
Personal name |
Kotler Philip |